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CONSUMER INTELLIGENCE AND MEDIA STRATEGY

Consumers aren't the same everywhere: reach them more effectively

with our exclusive territorial data and our solutions combining geostatistics and AI

EXPERTISE

Surveys, external databases and our Geostatistics/AI algorithms come together to produce unique data on over 50 million consumers

Raw information: survey

French respondents who say they pay attention to radio advertising

Modelled information

% of French people attentive to radio advertising

12,0%13,5%15,0%16,5%18,0%

NATIONAL, MULTI-LOCAL OR LOCAL

Our GeoInsights solutions help you better understand consumers and reach them more effectively

GI-DATA

Access exclusive consumer data at the most granular local level (municipalities, neighbourhoods, and more), across all sectors. Purchase intentions, interests, expectations, behaviours...

GeoInsights illustration: indicator selection shown as cards

Choose your GeoInsights indicators and access them however you need: through our online mapping platform, as downloadable files or via our API.

Can't find the data you need? We can custom-build it for you.

GI-ZONE

Order your catchment area audit report (or any other zone of interest) with key data: customer profiles, purchase behaviours, competitive landscape, and communication levers.

GI-STRATEGY

Aligned with your objectives and target audience, get an optimal media strategy for your store network or territory: which messages to deliver, which channels to activate, what results to expect.

GI-DATA

Data you won't find anywhere else, available anytime on our online mapping platform

Socio-demographic profiles, purchase intentions, interests, expectations, behaviours, media consumption... Feed your analyses and your tools with our exclusive data.

You get access to our online mapping platform to visualise, analyse and export your indicators. You can also tap into them through our API.

Our data is produced by our algorithms from the responses of more than 40,000 representative French panellists, surveyed over the past five years.

ADVERTISERS, AGENCIES, MEDIA OWNERS

Consumers don't behave the same way from one area to the next. Discover who they really are and how to reach them more effectively!

They already trust us:

Agencies and media owners, want to set up a preferred partnership? Contact us