We model and interpret consumer behaviours in fine detail, right where they live
thanks to algorithms combining Geostatistics and AI
LOCAL MODELLING
Exclusive surveys and hybridisation algorithms
Over the past few years, we have surveyed more than 40,000 representative panellists through our GeoInsights consumer studies.
By combining geostatistics and machine learning, our algorithms merge this survey data with local databases, such as census data as well as first- and second-party data when relevant.
The outcome? Local consumer insights that reflect the realities of territories and their inhabitants: purchase intentions, consumption habits, interests, behaviours, media preferences, and more, all available at local level (town, neighbourhood, or individual), across a wide range of sectors.
ShoWhere data is fully anonymised and GDPR-compliant. It is not personal data, but the result of advanced modelling applied to anonymised sources.
Raw information
Modelled information
GEOSTATISTICS EXPERTISE
Why Geostatistics makes all the difference
Geostatistics is not just about computing averages across territories. It is, first and foremost, a mathematical, spatio-probabilistic discipline rich in equations.
At ShoWhere, we continuously develop and refine geostatistical algorithms. These algorithms minimise the errors in local models built from our diverse data sources: panel data, census data, our clients' data, and more.
By leveraging SPDE and graph-based approaches, non-stationarity lies at the heart of our geostatistical models: parameters adapt from one territory to another to best reflect local realities.
These results are further enriched with Machine Learning methods, helping us better capture the complexity of the data and sharpen the precision of our outputs.
If you'd like to learn more about our models and algorithms, feel free to reach out: we'd be happy to tell you more.
AI EXPERTISE
AI to fully harness the potential of ShoWhere data
Without high-quality data, AI remains fundamentally limited. Beyond user oversight, its performance and reliability hinge on the quality of the data feeding it.
Our GeoInsights data, locally modelled consumer insights enriched with complementary territorial sources (socio-demographic, behavioural), serves as the foundation for our AI. This enables us to produce analyses deeply rooted in the realities of territories and consumer behaviours.
The results? Directly actionable insights: deeper consumer knowledge, refined investment strategies, and recommendations for targeted advertising messages.
At ShoWhere, AI is the key to unlocking the full potential of our data, both historical and present. It allows us to push analysis further, generating ever more precise and effective recommendations at every scale: local, multi-local or national.