Our GeoInsights solutions help you better understand consumers and reach them more effectively
At every scale: national, multi-local, local
THE GI-DATA CATALOGUE
Access our local consumer data
Purchase intentions, interests, habits, media consumption, advertising attention… Access our exclusive consumer data at the most granular local level: neighbourhoods, towns, catchment areas and more.
When you purchase one or more ShoWhere indicators, you gain immediate access to the ShoWhere online mapping platform, where you can visualise, analyse, and export your data with ease.
Need ShoWhere indicators to power your analytics and activation tools? We offer simple file exports, API access, or custom development to meet your needs.
Can't find the indicator you're looking for? We can build it for you.
GI-ZONE
Exclusive consumer insights for your area
Consumer profiles, habits, purchase behaviours, intentions, and advertising preferences... Tell us your zone of interest (catchment area or other) and your target audience, and we'll provide the GeoInsights indicators you need in a clear, shareable summary report.
For retail networks, enjoy volume discounts based on the number of your outlets.
Don't wait to deepen your understanding of consumers in your zones of interest and make decisions with confidence.
GI-STRATEGY
Activate the right channels, with the right messages
Four steps to maximise the effectiveness of your local and multi-local campaigns:
1. We define the most relevant communication zones by combining travel times with exclusive territorial indicators, filtering out the least useful ones.
2. We uncover fresh insights about your target audience to gain a deeper understanding of their profile, behaviours, expectations, purchase intentions, and advertising preferences.
3. Based on these insights, we identify the most effective channels to meet your objectives and maximise your advertising budget.
4. Finally, we craft tailored message recommendations for each channel, aligned with your target audience analysis, with clear performance and reach projections to measure expected gains.
ADVERTISERS, AGENCIES, MEDIA OWNERS