Showy Our GeoInsights solutions help you better understand consumers and reach them more effectively
At every scale: national, multi-local, local
GEOINSIGHTS CATALOGUE
Understand your consumers
Shopping habits and purchase intentions, favourite brands, interests, media consumption, attention to advertising and much more. Access our exclusive consumer data at the most detailed local level: neighbourhoods, municipalities, catchment areas…
Every ShoWhere subscription gives you access to the entire GeoInsights catalogue through our online mapping platform, where you can visualise, analyse and export the data.
Not sure where to start? Our AI agent Showy helps you navigate the catalogue and turns data into actionable insights, enabling you to tailor your offering, communications and activities to the consumers you want to reach.
Can't find the indicators you need? Contact us: we can develop custom indicators for you.
TERRITORY
Explore where your consumers are and identify where to focus your efforts
Whether you are studying a catchment area, comparing several locations or analysing the whole of France, explore GeoInsights data at the scale that matters to your business. Identify the areas where your target audience is most concentrated and discover what sets consumers apart from one area to another.
Showy helps you select relevant indicators, compare areas and interpret their differences. You can then identify which areas to prioritise based on your objectives, whether you want to grow your customer base, support your stores or prepare a local campaign or a campaign across multiple locations.
Compare your geotargeting scenarios and measure their Geogain to direct your investment to the right places, with the right message.
(MULTI-)LOCAL STRATEGIES
Activate the right channels with the right messages
How can you best reach your target audience in the areas that matter to you? Explore their media habits, attention to advertising and affinities to identify the most relevant touchpoints: digital media, outdoor advertising, local press, television, radio, etc.
Showy provides recommendations to help you prepare your media strategy based on your target audience, areas, objectives and budget. It identifies the most relevant communication channels. It also recommends how to create an advertising message tailored to your audience's affinities and the selected channels, taking local characteristics into account.
ADVERTISERS, AGENCIES, MEDIA OWNERS